COMPETITIVE STRATEGY
Strategy may not be the most dynamic word in the business lexicon, but reports of its death as a core discipline are premature. The analytical approach to strategy first put forward in 1980 by Professor Michael E. Porter of the Harvard Business School was a watershed in business analysis. Measuring Business Excellence revisits Competitive Strategy, Professor Porter's seminal work, and finds that it remains a powerful framework for understanding the competitive situation faced by today's organizations.
Year of publication: |
1997
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Authors: | Porter, Michael E. |
Published in: |
Measuring Business Excellence. - MCB UP Ltd, ISSN 1758-8057, ZDB-ID 2039437-8. - Vol. 1.1997, 2, p. 12-17
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Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
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