Competitive strategy when consumers are affected by reference prices
Year of publication: |
2013
|
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Authors: | Azar, Ofer H. |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 39.2013, p. 327-340
|
Subject: | Behavioral economics | Reference prices | Multi-product firms | Competitive strategy | Loss leaders | Retailing | Wettbewerbsstrategie | Konsumentenverhalten | Consumer behaviour | Preisdifferenzierung | Price discrimination | Preismanagement | Pricing strategy | Wettbewerb | Competition | Preiswettbewerb | Price competition | Verhaltensökonomik | Einzelhandel | Retail trade | Produktdifferenzierung | Product differentiation |
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