Competitive success : how branding adds value
John Andrew Davis
| Year of publication: |
2010
|
|---|---|
| Authors: | Davis, John A. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Markenpolitik | Markenwert | Wettbewerbsvorteil | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 397 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-99822-9 ; 0-470-99822-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004950503