Competitive targeted advertising over networks
Kostas Bimpikis (Graduate School of Business, Stanford University, Stanford, California), Asuman Ozdaglar (Department of Electrical Engineering and Computer Science, Massachusetts Institute of Technology, Cambridge, Massachusetts), Ercan Yildiz (Customer Research and Insights Team, Google, Menlo Park, California)
| Year of publication: |
May-June 2016
|
|---|---|
| Authors: | Bimpikis, Kostas ; Ozdaglar, Asuman E. ; Yildiz, Ercan |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 64.2016, 3, p. 705-720
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| Subject: | social networks | competition | targeted advertising | targeting | Wettbewerb | Competition | Soziales Netzwerk | Social network | Zielgruppe | Target group | Werbewirkung | Advertising effects | Werbung | Advertising | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2015.1430 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508054