Competitive targeted online advertising
Year of publication: |
2023
|
---|---|
Authors: | Li, Sanxi ; Sun, Hailin ; Yu, Jun |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 87.2023, p. 1-23
|
Subject: | Online shopping platforms | Targeted advertising | Position auction | Price discrimination | Online-Marketing | Internet marketing | Preisdifferenzierung | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Auktionstheorie | Auction theory | Zielgruppe | Target group | Preismanagement | Pricing strategy | Digitale Plattform | Digital platform | Internet-Auktion | Online auction | Auktion | Auction |
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