Competitive vices
Fernando Branco and J. Miguel Villas-Boas
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Branco, Fernando M. R. ; Villas-Boas, J. Miguel |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 6, p. 801-816
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| Subject: | corporate social responsibility | rules of the market | competitive strategy | game theory | pricing | Corporate Social Responsibility | Corporate social responsibility | Spieltheorie | Game theory | Wettbewerbsstrategie | Competitive strategy | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011421724