Competitor analysis and interfirm coopetition : a two-step model to assess the rival's interest and commitment in a coopetitive agreement
Year of publication: |
2011
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Authors: | Garraffo, Francesco ; Rocco, Elena |
Published in: |
Coopetition strategy : theory, experiments and cases. - London [u.a.] : Routledge, ISBN 0-415-69647-X. - 2011, p. 44-63
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Subject: | Koopetition | Coopetition | Wettbewerb | Competition | Wettbewerbsanalyse | Competitive analysis |
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