Competitor-Oriented Objectives : The Myth of Market Share
Year of publication: |
[2011]
|
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Authors: | Armstrong, J. Scott |
Other Persons: | Green, Kesten C. (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Rentabilität | Profitability | Wettbewerb | Competition | Marktanteil | Market share | Betriebswirtschaftliches Ziel | Corporate objective | Reismarkt | Rice market |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Business, Vol. 12, No. 1, 2007 Volltext nicht verfügbar |
Classification: | L2 - Firm Objectives, Organization, and Behavior ; M21 - Business Economics ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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