Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Year of publication: |
2010
|
---|---|
Authors: | Sharma, Piyush ; Marshall, Roger ; Reday, Peter Alan ; Na, Woonbong |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 1/2, p. 163-180
|
Subject: | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Singapur | Singapore | Südkorea | South Korea | USA | United States |
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