Complementary and alternative medicine : shaping a marketing research agenda
Lynn Vos and Ross Brennan
| Year of publication: |
2010
|
|---|---|
| Authors: | Vos, Lynn ; Brennan, Ross |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 2/3, p. 349-364
|
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | KMU | SME | Medizin | Medical sciences | Großbritannien | United Kingdom | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003989434