Complementary and substitute patterns of purchasing and use
Year of publication: |
1969
|
---|---|
Authors: | Bass, Frank M. ; Pessemier, Edgar A. ; Tigert, Douglas J. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 9.1969, 2, p. 19-27
|
Subject: | Marktforschung |
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