Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking
Year of publication: |
2004
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Authors: | Cavusgil, S.Tamer ; Kiyak, Tunga ; Yeniyurt, Sengun |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 33.2004, 7, p. 607-618
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