Complementary goods : creating, capturing, and competing for value
Year of publication: |
2013
|
---|---|
Authors: | Yalcin, Taylan ; Ofek, Elie ; Koenigsberg, Oded ; Biyalogorsky, Eyal |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 4, p. 554-569
|
Subject: | complementary goods | product quality | royalty fees | competition | game theory | Produktqualität | Product quality | Spieltheorie | Game theory | Komplementärgüter | Complementary goods | Wettbewerb | Competition |
-
Quality disclosure with substitute and complementary goods
Gong, Yaxian, (2021)
-
Separating complements : the effects of competition and quality leadership
Alvisi, Matteo, (2011)
-
Song, Haeyop, (2017)
- More ...
-
Complementary Goods : Creating, Capturing, and Competing for Value
Yalcin, Taylan, (2013)
-
EXECUTIVE SUMMARY: NEVER MIND THE COMPLEMENTS, WHERE'S THE VALUE?
Koenigsberg, Oded, (2013)
-
Complementary Goods: Creating, Capturing, and Competing for Value
Yalcin, Taylan, (2013)
- More ...