Complementary product categorization and its influence on the make, buy, and ally decision : an exploratory study
Yamuna Baburaj, Daniel Tzabbar and Vadake Narayanan
| Year of publication: |
2021
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|---|---|
| Authors: | Baburaj, Yamuna ; Tzabbar, Daniel ; Narayanan, V. K. |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 25.2021, 1, p. 2150006-1-2150006-33
|
| Subject: | Complementary product categorization | platform strategy | firm technology strategy | make | buy | ally |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919621500067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012507942