Complementing intuition: insights on styling as a strategic tool
| Year of publication: |
2007
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|---|---|
| Authors: | Person, Oscar ; Snelders, Dirk ; Karjalainen, Toni-Matti ; Schoormans, Jan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 9, p. 901-917
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