Complementor relationship management : missing link in supply chain management
Michael Reiss
| Year of publication: |
2011
|
|---|---|
| Authors: | Reiß, Michael |
| Published in: |
Supply-chain management : theories, activities/functions and problems. - Hauppauge, N.Y. : Nova Science Publ., ISBN 978-1-61668-284-2. - 2011, p. 139-156
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Komplementärgüter | Complementary goods | Lieferkette | Supply chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938996