Extent: | 1 Online-Ressource (7 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Proceedings of European Marketing Academy (EMAC) 2014, Valencia, Spain Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 1, 2014 erstellt |
Classification: | M3 - Marketing and Advertising ; M31 - Marketing ; O31 - Innovation and Invention: Processes and Incentives ; O32 - Management of Technological Innovation and R&D |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013001795