Complicated lives : sophisticated consumers, intricate lifestyles, simple solutions
Michael Willmott and William Nelson
| Year of publication: |
2003
|
|---|---|
| Authors: | Willmott, Michael ; Nelson, William |
| Publisher: |
Hoboken, NJ [u.a.] : Wiley |
| Subject: | Customer relations | Success in business | Complexity (Philosophy) | Verbraucherverhalten | Lebensbedingungen | Komplexität |
| Extent: | XIII, 245 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-85701-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004787408