Compromise and Attraction Effects under Prevention and Promotion Motivations
Year of publication: |
2007
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Authors: | Mourali, Mehdi ; Böckenholt, Ulf ; Laroche, Michel |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 2, p. 234-247
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