Compromise effect and consideration set size in consumer decision-making
Year of publication: |
May 2018
|
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Authors: | Yoo, Jaewon ; Park, Hyunsik ; Kim, Wonjoon |
Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 25.2018, 8, p. 513-517
|
Subject: | Consideration set size | compromise effect | decision-making under uncertainty | experiment | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Experiment | Entscheidung unter Unsicherheit | Decision under uncertainty | Entscheidungstheorie | Decision theory |
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