Compromise effect and consideration set size in consumer decision-making
Jaewon Yoo, Hyunsik Park and Wonjoon Kim
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Yoo, Jaewon ; Park, Hyunsik ; Kim, Wonjoon |
| Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 25.2018, 8, p. 513-517
|
| Subject: | Consideration set size | compromise effect | decision-making under uncertainty | experiment | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Experiment | Entscheidung unter Unsicherheit | Decision under uncertainty | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13504851.2017.1340567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011854998