Computer applications - a new road to qualitative data analysis?
Year of publication: |
2007
|
---|---|
Authors: | Dembkowski, Sabine ; Hanmer-Lloyd, Stuart |
Published in: |
Fundamentals of marketing research ; Vol. 2. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 179-192
|
Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method |
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