Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Year of publication: |
October 2016
|
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Authors: | Shen, Hao ; Zhang, Meng ; Krishna, Aradhna |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 5, p. 745-758
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Subject: | computer interfaces | mental simulation | sensory marketing | embodied cognition | food choice | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Simulation | Lebensmittel | Food |
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