Computer models in advertising media selection
Year of publication: |
1968
|
---|---|
Authors: | Gensch, Dennis H. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 5.1968, 4, p. 414-424
|
Subject: | Werbungsmittel | Elektronik | Programming |
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