Extent:
XXVII, 357 S.
graph. Darst.
21 cm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
Thesis:
Zugl.: München, Univ. der Bundeswehr, Diss., 1995
Notes:
Literaturverz. S. 325 - 357
ISBN: 3-8244-0259-9
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000549384