Concept articulation and web research: a case study using quali-quant methods
Year of publication: |
2007
|
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Authors: | Moskowitz, Howard R. ; Rabino, Samuel ; Beckley, Jacqueline |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 10.2007, 3, p. 282-299
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Qualitative Methode | Qualitative method | Ernährungsindustrie | Food industry | Marktforschung | Market research |
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