Concept testing: a key to successful product development
Sally Ann Fraser
| Year of publication: |
1994
|
|---|---|
| Authors: | Fraser, Sally Ann |
| Publisher: |
[Lincoln, New Zealand] |
| Subject: | Innovation | Produkttest | Product testing | Neuseeland | New Zealand |
| Extent: | 18, 4, [19] S |
|---|---|
| Series: | Department of Economics and Marketing discussion paper / Lincoln University. - [Lincoln, New Zealand], ISSN 1173-0854, ZDB-ID 2625751-8. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000991165