Conceptional study of relationship signals in the IT services sector in India
Supriya Biswas
| Year of publication: |
July-September 2016
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| Authors: | Biswas, Supriya |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 3, p. 154-171
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| Subject: | moments of truth | negative relationship signal | positive relationship signal | relationship assessment program | relationship recovery | relationship signals | relationship temperament matrix | scope creep | service recovery | technology trap | Beziehungsmarketing | Relationship marketing | Signalling | Indien | India | Lieferantenmanagement | Supplier relationship management | Dienstleistungssektor | Service industry | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1209049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633624