Conceptual foundations of sponsorship research
Year of publication: |
2015
|
---|---|
Authors: | Johnston, Margaret A. ; Spais, George S. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 3, p. 296-312
|
Subject: | sponsorship review | sponsorship definition | Leximancer software | Sponsoring | Sponsorship | Software |
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