Conceptual framing of virtuality and virtual consumption research
Mann Zhang and Nikhilesh Dholakia
| Year of publication: |
September 2018
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| Authors: | Zhang, Mann ; Dholakia, Nikhilesh |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 28.2018, 4, p. 305-319
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| Subject: | conceptual framework | de-localization/realization | re- localization/realization | virtual consumption | virtuality | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Virtuelle Organisation | Virtual organization | Social Web | Social web | Virtuelles Team | Virtual team | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/21639159.2018.1513338 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011962771