Conceptual review of technology enabled marketing
Year of publication: |
2022
|
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Authors: | Chhabra, Sakhhi |
Published in: |
Handbook of research on digital transformation management and tools. - Hershey, PA : IGI Global, ISBN 978-1-7998-9764-4. - 2022, p. 453-468
|
Subject: | Marketing | Technischer Fortschritt | Technological change | Digitalisierung | Digitization |
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