Conceptualisations of the consumer in marketing thought
Year of publication: |
2016
|
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Authors: | Kennedy, Ann-Marie ; Laczniak, Gene R. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 166-188
|
Subject: | Relationship marketing | Marketing concept | Macromarketing | Consumer conceptualisations | Marketing history | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Marketing | Beziehungsmarketing |
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