Conceptualising consumers' dynamic relationship engagement : the development of online community relationships
Year of publication: |
2011
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Authors: | Heinonen, Kristina |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 10.2011, 1, p. 49-72
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Subject: | Community of Interest | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Mütter | Mothers | Schwangerschaft | Pregnancy | Finnland | Finland | 2008 |
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