Conceptualising electronic word of mouth activity : an input-process-output perspective
Yolanda Y. Y. Chan and E. W. T. Ngai
| Year of publication: |
2011
|
|---|---|
| Authors: | Chan, Yolanda Y. Y. ; Ngai, Eric W. T. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 5, p. 488-516
|
| Subject: | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384822