Conceptualising engagement in a consumer-to-consumer context
Year of publication: |
2019
|
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Authors: | Abdul-Ghani, Eathar ; Hyde, Kenneth F. ; Marshall, Roger |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 27.2019, 1, p. 2-13
|
Subject: | Consumer engagement | C2C | Experiential view of the consumer | Phenomenology |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2018.06.004 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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