Conceptualising the role of reciprocity in relationship marketing: an examination of its supporting virtues
Year of publication: |
2004-01-01
|
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Authors: | Pervan, Simon J ; Bove, Liliana L ; Johnson, Lester W |
Publisher: |
ePublications@SCU |
Subject: | Reciprocity | relationship marketing | conceptual | morality | Business | Marketing |
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