Conceptualising the value of web content in marketing research
Year of publication: |
2011
|
---|---|
Authors: | Chang, Joshua |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 29.2011, 7, p. 687-696
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing research | Research methods | Content analysis | Information technology | Internet |
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