Conceptualising value creation for social change management
Rebekah Russell-Bennett; Jpsephine Previte; Nadia Zainuddin
| Year of publication: |
2009
|
|---|---|
| Authors: | Russell-Bennett, Rebekah ; Previte, Josephine ; Zainuddin, Nadia |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 4, p. 211-218
|
| Subject: | Social Marketing | Social marketing | Politische Kommunikation | Political communication | Öffentliche Dienstleistung | Public services | Wertschöpfung | Value added | Australien | Australia | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901760