Conceptualizing and measuring content marketing in luxury firms : an exploratory analysis
Elisa Rancati (University of Milan - Bicocca, Italy), Niccolo Gordini (University of Milan - Bicocca, Italy), Alexandru Capatina (University Dunarea de Jos of Galati, Romania)
| Year of publication: |
[2016]
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|---|---|
| Authors: | Rancati, Elisa ; Gordini, Niccolo ; Capatina, Alexandru |
| Published in: |
Global marketing strategies for the promotion of luxury goods. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9958-8. - 2016, p. 109-132
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| Subject: | Luxusgüter | Luxury goods | Content Management | Content management | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-4666-9958-8.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484651