Conceptualizing consumers' experiences of product-harm crises
Ursula Haas-Kotzegger and Bodo B. Schlegelmilch
| Year of publication: |
2013
|
|---|---|
| Authors: | Haas-Kotzegger, Ursula ; Schlegelmilch, Bodo B. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 2, p. 112-120
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktsicherheit | Product safety | Österreich | Austria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009747206