Conceptualizing destination brand equity dimensions from a consumer-based brand equity perspective
Year of publication: |
2012
|
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Authors: | Im, Holly Hyunjung ; Kim, Samuel Seongseop ; Elliot, Statia ; Han, Heejoo |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 29.2012, 3/4, p. 385-403
|
Subject: | Tourismusmarketing | Tourism marketing | Internationaler Tourismus | International tourism | Herkunftsbezeichnung | Designation of origin | Muslime | Muslims | Südkorea | South Korea | Malaysia |
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