Conceptualizing Inter-Attitudinal Conflict in Consumer Response to Foreign Brands
| Year of publication: |
2007
|
|---|---|
| Authors: | Rice, Gillian ; Wongtada, Nittaya |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 20.2007, 1, p. 51-66
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