Conceptualizing multicultural advertising effects in the "New" South Africa
Guillaume D. Johnson; Roger M. Elliott; Sonya A. Grier
| Alternative title: | Brand equity, branding, and marketing communications in emerging markets |
|---|---|
| Year of publication: |
2010
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| Authors: | Johnson, Guillaume D. ; Elliott, Roger M. ; Grier, Sonya A. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 3, p. 189-207
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| Subject: | Multikulturelle Gesellschaft | Multicultural society | Marketingmanagement | Marketing management | Lernpsychologie | Learning psychology | Werbewirkung | Advertising effects | Südafrika | South Africa |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652534