Conceptualizing self‐monitoring: links to materialism and product involvement
Year of publication: |
1997
|
---|---|
Authors: | Browne, Beverly A. ; Kaldenberg, Dennis O. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 14.1997, 1, p. 31-44
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Clothing | Consumer behaviour | Involvement | Marketing strategy |
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