Conceptualizing the Role of Media in Market Orientation
Year of publication: |
2016
|
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Authors: | Andersen, Peter |
Other Persons: | Simpson, Penny (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Mediensektor | Media industries | Online-Marketing | Internet marketing | Medienökonomik | Media economics |
Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management Sciences and Business Research, Volume 4, Issue 1 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 10, 2015 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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