Concerned innovation : the ebb and flow between market and society
Year of publication: |
July 2017
|
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Authors: | D'Antone, Simona ; Canning, Louise ; Franklin-Johnson, Elizabeth ; Spencer, Robert |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 64.2017, p. 66-78
|
Subject: | Market innovation | Concerned markets | Marketization | Concerned innovation | Market studies | Cell phones | Marktmechanismus | Market mechanism | Innovation | Marketingmanagement | Marketing management | USA | United States | Mobiltelefon | Mobile phone |
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