Conditional promotions and consumer overspending
Year of publication: |
2018
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Authors: | Amornpetchkul, Thunyarat ; Ahn, Hyun-soo ; Sahin, Ozge |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 8, p. 1455-1475
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Subject: | price promotions | retail pricing | conditional promotions | overspending | deal-prone consumers | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price | Einzelhandel | Retail trade |
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