Conditioning as a source of liking : there is nothing simple about it
Year of publication: |
2009
|
---|---|
Authors: | De Houwer, Jan |
Published in: |
Social psychology of consumer behavior. - New York, NY [u.a.] : Psychology Press, ISBN 978-1-84169-498-6. - 2009, p. 151-166
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Subject: | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
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