Conditions of departmental power : a strategic contingency exploration of marketing's customer-connecting role
Year of publication: |
2013
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Authors: | Voss, Corina Marx ; Brettel, Malte |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 2, p. 160-178
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Subject: | Abteilung | Department | Führungsorganisation | Governance structure | Beziehungsmarketing | Relationship marketing | Kontingenztheorie | Contingency theory | Ressourcenabhängigkeits-Ansatz | Resource dependence approach |
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