Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
Paul T. M. Ingenbleek; Workneh Kassa Tessema; Hans C. M. van Trijp
| Year of publication: |
2013
|
|---|---|
| Authors: | Ingenbleek, Paul T. M. ; Tessema, Workneh Kassa ; Trijp, Hans van |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 1, p. 83-97
|
| Subject: | Research methodology | Bias | Equivalence | Subsistence markets | Emerging markets | Market orientation | Subsistenzwirtschaft | Subsistence economy | Marketingmanagement | Marketing management | Marktforschung | Market research | Schwellenländer | Emerging economies | Äthiopien | Ethiopia |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732713