Configuring retail fulfillment processes for omni-channel customer steering
Year of publication: |
2018
|
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Authors: | Wollenburg, Johannes ; Holzapfel, Andreas ; Hübner, Alexander ; Kuhn, Heinrich |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 22.2018, 4, p. 540-575
|
Subject: | Omni-channel retailing | supply chain management | order fulfillment | fashion retailing | cross-channel retailing | online retail | Lieferkette | Supply chain | Einzelhandel | Retail trade | Online-Handel | Online retailing | Textilhandel | Textile distribution | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce |
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